A delicious better-for-you bread with more of the body’s basic building blocks
Auckland, 28 April, 2015 –George Weston Foods is introducing a new range of white bread, Tip Top High Protein, with almost double the protein found in Tip Top Supersoft bread.
The bread comes in two varieties, Tip Top High Protein – a “smooth” bread – and Tip Top High Protein with Grains – an easy way to introduce kids to light grain breads.
Two slices of the new bread deliver more than 10g of protein from oats, soy and wheat flour1. It’s also a great source of fibre and has B vitamins. It contains no artificial flavours or colours. And it contains fewer carbohydrates than standard white bread.
“Tip Top High Protein offers parents an easy way to ensure they are giving their active kids great nutritious food,” said Mark Adam, NZ General Manager, Baking Division, for George Weston Foods. “It’s delicious. It satisfies. Kids love it. Parents feel good about giving them good nutritious food. And it lets active kids keep going longer. It ticks all the boxes.”
Protein is the body’s building block. It’s necessary for the growth and development of children: it gives them longer lasting energy and helps keep them feeling fuller for longer. It’s also important in adults’ diets, as it contributes to the growth of muscle mass. And it’s great for the elderly, as extra protein can help with muscle repair.
“Protein is an important source of energy,” says Sarah Hanrahan, Dietitian, New Zealand Nutrition Foundation. As a nutrient, protein is needed to build, maintain and repair muscle and tissue.
According to research carried out by the University of Otago and the Ministry of Health, most New Zealanders get enough protein, and bread is the main source of protein for adults. Bread accounts for 11% of our protein intake vs 9% from poultry and milk and 8% from beef and veal.2
“There may also be a benefit to children who are picky eaters and may struggle to get enough protein,” says Sarah. “White bread may well be an attractive food to them, and a higher protein choice gives the opportunity to increase protein without the arguments over eating foods they dislike.”
“Compared to other breads with a comparable fibre level a high protein bread should keep you feeling full longer. This can help with weight loss.”
A 2008 study noted: “There is evidence that modestly increasing the proportion of protein in the diet, while controlling total energy intake, may improve body composition, facilitate fat loss, and improve body weight maintenance after weight loss.3
Tip Top High Protein available in supermarkets, dairies and other places where good bread is sold.
About George Weston Foods
George Weston Foods is one of New Zealand’s largest manufacturers of bread and bakery products. Launched in the early 1950s, following the purchase of Stormont’s Bakery in Kingsland, the company today produces over 1.2 million loaves of bread, buns, rolls, muffins, and crumpets each week under the Tip Top, Bürgen, Ploughman’s, Big Ben, Golden and Bazaar.
Tip Top supports the community based programme, Nourish our Kids. Introduced in November 2012, the programme supplies 100,000 loaves of bread per year to decile 1-4 primary schools around NZ in partnership with KidsCan.
If you would like to try a loaf of Tip Top Hi Protein Bread simply comment below and we will send out 10 redeemable vouchers.
George Weston introduces Tip Top High Protein bread was originally posted by foodlovers.co.nz